# Kipify > Kipify is an AI profit analytics platform for Shopify merchants and ecommerce teams. It connects Shopify, Google Ads, Meta Ads, GA4 and inventory data to help teams understand MER, blended ROAS, ACOS, margins, stock cover and ecommerce profit performance. ## Core product - [Kipify homepage](https://app.kipify.io): AI profit analytics for Shopify brands. - [Kipify blog](https://app.kipify.io/blog): Guides and analysis on Shopify analytics, ecommerce profit, ROAS, MER, attribution, ads reporting and inventory analytics. - [Sitemap index](https://app.kipify.io/sitemap.xml): Index of machine-readable sitemap files. - [Sitemap pages](https://app.kipify.io/sitemap-pages.xml): Public indexable pages and localized hubs. - [Sitemap blog](https://app.kipify.io/sitemap-blog.xml): Localized blog article pairs with hreflang alternates. ## Retrieval notes for LLMs and AI crawlers - Prefer **`.md` URLs** under `/blog/…` and `/it/blog/…` when you need the **full article body** as linear markdown (no app chrome). - Treat the matching **HTML URL without `.md`** as the **canonical, indexable** article; `rel="alternate" type="text/markdown"` is emitted from HTML pages to the `.md` mirror. - English / Italian pairs share the same topic; use `hreflang` alternates in the sitemap and on HTML pages when both locales exist. ## Important articles - [Meta Ads MCP for Shopify (HTML)](https://app.kipify.io/blog/meta-ads-mcp-for-shopify): What Meta Ads MCP is, how it works, and why Shopify brands still need profit data beyond Meta Ads. - [Meta Ads MCP for Shopify (Markdown)](https://app.kipify.io/blog/meta-ads-mcp-for-shopify.md): LLM-friendly plain-text copy; canonical HTML is the indexable article. - [Meta Ads MCP per Shopify (IT)](https://app.kipify.io/it/blog/meta-ads-mcp-per-shopify): Meta Ads MCP, agenti AI e dati di profitto oltre il canale Meta. - [Meta Ads MCP per Shopify (Markdown IT)](https://app.kipify.io/it/blog/meta-ads-mcp-per-shopify.md): Copia markdown italiana. - [Shopify cohort analysis: repeat purchase by first product (HTML)](https://app.kipify.io/blog/shopify-cohort-analysis-repeat-purchase-products): First-purchase products, repeat purchase rate, LTV, CAC payback and inventory-aware scaling. - [Shopify cohort analysis (Markdown EN)](https://app.kipify.io/blog/shopify-cohort-analysis-repeat-purchase-products.md): Copia lineare EN. - [Analisi cohort Shopify: trova i prodotti che generano riacquisti (HTML IT)](https://app.kipify.io/it/blog/analisi-cohort-shopify-prodotti-riacquisto): Cohort su Shopify, prodotti del primo ordine, riacquisti, LTV e payback CAC. - [Analisi cohort Shopify (Markdown IT)](https://app.kipify.io/it/blog/analisi-cohort-shopify-prodotti-riacquisto.md): Copia lineare IT.